Splashtint & Plushtint

This product and shade naming project added a whole lot of color to my life—24 shades, to be exact. I was responsible for naming
both the products and each individual shade, with a focus on splashy and plush places and things as opposed to typically-seen hues.

Before launch, I collaborated with Benefit’s APAC markets and translators to test every name and shade, refining
them to ensure they resonated across cultures. The result? One of Benefit’s most viral launches in the region to date.