Fluff Up Brow Wax

Naming beauty products for industry leaders is no fluffing joke! It’s a strategic process that demands precision, originality, and
endurance. This product was truly one-of-a-kind and needed a name and positioning that reflected its breakthrough formula.

I led copy from naming, to packaging, to product launch. Fluff Up Brow Wax gained critical acclaim
nearly overnight, earning a Allure Best of Beauty Award and a Harper’s Bazaar Best of Beauty Award.