Fluff Up Brow Wax — ALEXIS SENIOR
Copywriting & Creative Direction
Screen Shot 2023-05-01 at 12.22.29 PM.png

Fluff Up Brow Wax


Fluff Up Brow Wax

Naming brow products for the best in the biz takes werk. Out of dozens of names, only one will prevail.
This product was one-of-a-kind and needed a name and description as unique as its formula.
After many months of brainstorming, testing, and refining, Fluff Up Brow Wax hit the market—
and won a 2023 Allure’s Best of Beauty Award and Bazaar Best of Beauty Award.