Global Citizen Festival
When 60,000 people gather for great music around a common goal, how do you make your message stand out?
That was the challenge we tackled at Global Citizen—capturing the attention of concertgoers to raise awareness
of Accenture’s sustainability efforts. The results speak for themselves: a 450% spike in web traffic throughout the
event and social media takeover proves we not only got their attention, but made an impact.
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