Boi-ing Cakeless Concealers

What color is nude? In reality, it reflects the skin you're in, but most cosmetics brands have historically used the term only
for lighter tones. When Benefit asked me to rename their classic Cakeless shades, I saw an opportunity to challenge that norm.

I developed an inclusive naming system that replaced generic shade labels with empowering, feel-good phrases.
Now, every skin tone is seen, celebrated, and affirmed. These concealers offer consumers more than coverage:
with every application, they get a moment a moment of recognition and encouragement.