New York Times DealBook Summit
As the primary sponsor of one of the world’s most influential business events, Accenture needed to concept a crowd-favorite
activation for a forum full of industry leaders. Inspired by the popularity of the NYT game, Connections, I set out to design one
that tapped into Accenture’s areas of expertise. We also needed a 2-page print ad for the New York Times newspaper itself.
I crafted 21 engaging headlines in the signature NYT style, each highlighting one of our most impactful case studies.
These headlines were then arranged on the page to showcase the incredible range and depth of Accenture's work.
