Copywriting & Creative Direction
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NYT DealBook Summit


New York Times DealBook Summit

 As the primary sponsor the world’s most influential business event, Accenture needed to concept a crowd-favorite activation for a forum full of
industry leaders. Inspired by the popularity of the NYT game, Connections, I set out to design one that tapped into Accenture’s areas of expertise.

We also needed a 2-page print ad for the New York Times newspaper itself. I crafted 21 engaging headlines in the signature NYT style that highlighted
our most impactful case studies. The headlines were then arranged on a single page to showcase the incredible range and depth of Accenture's work.