Mobile World Congress
Welcome to the world’s biggest stage for communication service providers, where global giants, gov leaders, and tech pioneers converge.
We set out to create a booth experience that resonated with CSP leaders, not just visually, but emotionally.
I led the campaign concept and messaging, shaping the story around a central idea: “From the heart of change.”
That message informed all of our creative, from storytelling to the striking visuals of our two-level booth.
The payoff: 1,200 booth visitors, a boost in web traffic,
80k views on LinkedIn, and 60k views on IG.
