The Brief

My role: Social Media Manager at award-winning agency Push.
Responsibilities: Strategy, post creation and scheduling, reputation management, and reporting.
Execution: Implementation of the 80/20 rule (dedicating 80% of the posts to the interests of the audience, 20% to call to action); a monthly calendar for optimal post scheduling; data-driven Facebook boosted posts and ad launches; professional photography; daily community management; and increased posting consistency.
Results: Instagram growth was our primary focus, and the account grew from about 2,500 to 18,000 followers in 8 months. This spike in numbers allowed the brand to approach social influencers about sponsorships, which had a major effect on how the brand presents itself on social media today. 

CASE STUDY

Corkcicle launched the Canteen in 2015. I prepared a calendar exclusively about the Canteen’s new gloss colors, and with that we posted every other day on Facebook and every day on Instagram, boosted Facebook posts, and I launched sponsored Facebook ads using specific location and interest targets. (Instagram ads were still in beta.) The product sold out within a couple of months on the company website, with nearly 35% of purchases tracked from Facebook. It was during this time I started a relationship with a PR company, Azione, who got the product in the hands of major Instagram style influencers, and, later, compelling Olympic athletes.