Copywriting & Creative Direction
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Global Citizen | Accenture

2022 Global Citizen Festival

2022 Brand Campaign | Campaign Concepting, Design Direction, and Copywriting

When 60,000 people gather for great music around a common goal, how can we stand out in a crowd? 
That was our mission at Global Citizen Live 2022 in New York City's Central Park:
grab the attention of concertgoers to raise awareness of Accenture's sustainability work. 

WATCH THE VIDEO

Our Global Citizen Festival social media takeover
was one of our most successful to date,
with 1.56 million impressions and 77k engagements
across LinkedIn, Instagram, Twitter and Facebook.