I’m the voice behind your beauty BFF! As Senior Copywriter,
I’m responsible for product naming, positioning, storytelling, campaign creation, and digital collateral,
including art direction of photo and video shoots.
Love Your Brows
Boosting brand awareness is big business. As the leader in brow cosmetics innovation, we created a campaign all about being in love with your brows — and yourself.
“Love Your Brows” Poster + Salon Menu Names
Holiday Campaign 2021
There’s No Place Like Benefit
Mz. Clause here! It was a very happy holiday at Benefit with a seasonal campaign all about savings and sustainability, putting our products in reusable tins to eliminate waste.
Click through the pages below to see the Holiday PDPs.
Twitch Campaign
Game Face
Game on! We launched a Twitch campaign that supports women in gaming, complete with promotion of products that last during long livestreams.
Retailer Set Names
IWD SOCIAL MEDIA IG initiative
