Copywriting & Creative Direction

A collection of work from my time as Senior Copywriter for the legacy cosmetics brand.

Holiday Campaign 2021
There’s No Place Like Benefit

Mz. Clause here! It was a very happy holiday at Benefit with a seasonal campaign all about savings and sustainability, putting our products in reusable tins to eliminate waste.

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Click through the pages below to see the Holiday PDPs.

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Twitch Campaign
Game Face

Game on! We launched a Twitch campaign that supports women in gaming, complete with promotion of products that last during long livestreams.

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Retailer Set Names

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IWD SOCIAL MEDIA IG initiative